"Finding Tracey at Appy Books has been such a relief. I've owned businesses for over 20 years but managing the
numbers has always caused headaches! Tracey has been able to help me get organised and understand where I am going. She
communicates in a friendly, clear manner and really listened to my needs before implementing simple systems designed to give me more
breathing space, confidence and direction .
She is honest, trustworthy, calm and capable and I can thoroughly recommend Tracey and Appy Books"
Nikki Johnston - April 2023
Chief Giddy Aunt, Oh My Giddy Aunt
"I engaged Appy Books several years ago to help us convert from MYOB to Xero and clean up the bookkeeping processes in
my therapy practice. Tracey is always friendly, approachable and professional in collaborating with myself, my team and my
accountant. Tracey is skilled at understanding and applying her knowledge to different types of businesses, using different
management systems and software. Her support has given me time to spend with clients, bringing in revenue while feeling confident that
the finances are in order.
Anyone looking to streamline their business can trust Appy Books to help."
"In 2015, we opened our first business. Tracey was the first person on our books, and I have often said she
will be the last person we would ever lose. I know my strengths, and I know that financial management of our business is best in the
hands of an expert (my hands are much better suited to making salads and cakes!). Tracey has allowed us to safely grow and develop our
business into two locations and a catering division, without the strain of trying to balance our funds, cash flow, BAS, wages,
outgoings....basically all the things with ‘$’ in front. She has ensured our small business is set up for success
and longevity, and that has the flow on effect of far less swearing, crying and emotional breakdowns that most small
businesses see. I have recommended Tracey to many friends with small businesses, which only adds to my credibility in looking like I
know what I’m doing. TBH, I don’t know what I’m doing half the time, but Tracey has steered me through ups, downs and run arounds, all
the while making sure the security of my family, staff, and business are in check. Before our business , I witnessed first hand (with a
family member's business), how much proper financial management could determine whether you could be a success, or lose everything.
Seeing a small business go bankrupt is not a pretty sight, but it was the catalyst for seeking expert advice for our finances when we
took the leap to self employment. In an industry where most owner operators ‘go under’ in the first twelve months, I can honestly say
Tracey has been the ace up our sleeve in financial management and success.
I trust this woman and Appy Books with my family’s livelihood. And that trust has paid off"
